Privacy Policy

Privacy Policy

Effective Date: 04/11/2025

‘Knees Up’ (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.kneesupspace.com (“Website”).

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

www.kneesupspace.com is operated by Friendly Projects Ltd., a company registered in the United Kingdom.

Address: 13a Wallace Road, London, N1 2PG
Email: shop@kneesupspace.com

2. What Information We Collect

We may collect and process the following data from you:

a. Personal Information

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (processed securely via Shopify, we do not store card details)

  • Order details and purchase history

  • Any information submitted through contact forms, email, or customer service communications

b. Technical Information

  • IP address

  • Browser type and version

  • Device information

  • Referral source

  • Time zone settings and location

  • Site usage and browsing data

c. Cookies and Tracking

See Section 5 for more details.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders

  • Provide customer service and support

  • Communicate updates, order confirmations, and marketing (if opted in)

  • Analyse website usage to improve performance and customer experience

  • Meet legal and regulatory requirements

  • Maintain website security

4. How and Where Your Data Is Stored

Our website and e-commerce platform are hosted on Shopify, which stores your data securely on their servers. Shopify is a global platform and may transfer data outside the UK; however, it uses appropriate safeguards (such as Standard Contractual Clauses) to ensure your data is protected in accordance with UK GDPR.

Order fulfilment is handled via ShipStation, a third-party logistics and shipping platform. When you place an order, relevant data such as your name, address, and order details are securely shared with ShipStation solely for the purpose of fulfilling and delivering your order.

Our newsletters are sent via Klaviyo, a third-party CRM and email service. When you agree to sign up to our newsletter for marketing purposes your name and email address will be stored on Klaviyo in order for us to send you marketing updates. Emails stored here are protected by Klaviyo and will never be shared with third parties without your consent. 

Shopify, ShipStation and Klaviyo are contractually bound to handle your data securely and in accordance with applicable privacy laws.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to:

  • Enable essential site functionality

  • Analyse traffic and performance

  • Personalise your experience

  • Remember your preferences

You can control or disable cookies via your browser settings. For more information, please see our [Cookie Policy].

6. Lawful Basis for Processing

We process your personal data based on the following lawful grounds under UK GDPR:

  • Consent – for marketing and optional cookies

  • Contract – to process your orders and provide customer service

  • Legal obligation – to comply with UK legal requirements

  • Legitimate interests – for fraud prevention, site improvement, and business operations

7. Who We Share Your Data With

We may share your data with:

  • Shopify – to operate our online store and manage your orders

  • ShipStation – to manage shipping and order fulfilment

  • Payment processors – e.g. Shopify Payments, PayPal, or others you choose at checkout

  • Service providers – such as IT support, email services, and analytics platforms

  • Authorities – where required by law, or for fraud prevention and legal enforcement

  • Successors – in the event of a business transfer or sale

We do not sell your personal data to third parties.

8. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or tax requirements.

If you create an account, your data is retained until you request its deletion. Order records may be retained to comply with financial and regulatory obligations.

 

9. Your Data Protection Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request the erasure of your data (“right to be forgotten”)

  • Object to or restrict processing

  • Request data portability

  • Withdraw your consent (where processing is based on consent)

To exercise these rights, contact us at: shop@kneesupspace.com

If you are not satisfied with our response, you may contact the UK Information Commissioner’s Office (ICO):
 Website: https://ico.org.uk
 Phone: 0303 123 1113

10. Third-Party Links

Our Website may include links to third-party websites, plugins, or services. Clicking on those links may allow third parties to collect or share data about you. We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy policies.

11. Changes to This Privacy Policy

We may update this policy occasionally to reflect changes in our practices or legal obligations. Updates will be posted on this page, and where appropriate, notified to you by email.

Last updated: 04/11/2025

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: shop@kneesupspace.com
 Website: https://www.kneesupspace.com